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“If you can’t explain it simply, you don’t understand it well enough” – Albert Einstein

If we want to understand Digital Strategy, it’s important to start with the paramount fact of modern digital marketing. 97% of all consumers search online first for goods and services. Verum is in the business of creating online authority to maximize our clients’ marketshare. Everyone asks the same question… how can I convert a marketing investment into GP? Let’s think of online marketing as the business of generating movement. Put simply, we’re talking about engaging, driving, and capturing traffic through an array of strategic solutions.

Based on in-depth market research of each clients vertical, we identify, aggregate, and engage potential prospects by creating compelling, targeted content that speaks directly to their needs and desires. We leverage a multi-platform, multi-channel approach to deliver to the right people at the right time.

We use sophisticated web tools to launch tactical marketing campaigns. We drive online traffic and fresh prospects to our client’s sales opportunities. Presenting them relentlessly in new and adaptive ways allows us to convert leads that would be lost with traditional methods.

It’s all about the close. Strategic web design with a focus on conversion gives a user experience that moves prospects directly into our clients primary revenue streams. We convert online traffic into the paying customers. Combined with accurate metrics, we capture the valuable ROI our clients seek.

We’re in the business of creating business

At Verum, the product we offer is measurable results on a marketing investment. We implement an all inclusive suite of services based on extensive study of each client’s business model. Web building, paid search, display ads, social media, and email campaigns are inefficient standalone components. They need to be used collaboratively in a formula that build on each other’s strengths. When combined, their power is greater than the sum of their parts. Whether you’re a B2C or a B2B who’s interest is in user acquisition, lead generation or brand visibility, we have the experience to gain market traction and drive company growth.